From Apple
2. 3 Performance: Accurate Metadata
Guideline 2.3.3 - Performance - Accurate Metadata
We noticed that your iPhone and iPad screenshots do not sufficiently reflect your app in use on the supported devices. Specifically, the status bar in your screenshots is not a native statusbar on an iOS device.
Please see attached screenshots for details.
Next Steps
To resolve this issue, please revise your screenshots to ensure that they accurately reflect the app in use on the supported devices. For iPhone, you need a set of 5.5-inch display screenshots and for iPad, you need a set for 12.9-inch display. This set will be scaled appropriately down to other device sizes when viewed on the App Store in each territory.
Resources
For resources on creating great screenshots for the App Store, you may want to review the App Store Product Page information available on the Apple developer portal.
Please ensure you have made any screenshot modifications using Media Manager. You should confirm your app looks and behaves identically in all languages and on all supported devices. Learn how to use Media Manager to add custom screenshots for each display size and localization.
Since your iTunes Connect status is Metadata Rejected, we do NOT require a new binary. To revise the metadata, visit iTunes Connect to select your app and revise the desired metadata values. Once you’ve completed all changes, reply to this message in Resolution Center and we will continue the review.
NOTE: Please be sure to make any metadata changes to all app localizations by selecting each specific localization and making appropriate changes.
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