To get started, just enter one of your keywords directly into Google. Your “buying keywords” are the most important, so I suggest that you start with those first. As an example, I’m going to inset the keyword “dog training courses” into Google. Anyone searching for this keyword phrase is obviously looking to purchase a course, so it’s a perfect keyword.
After you click the “search” button, usually the first few results you see are paid advertisements, and you’ll see an orange icon that says “Ad.” If you don’t see any advertisements then that’s not a good sign. Fortunately, there are plenty of advertisements for this keyword (as seen below), so we’ll continue.
A keyword without any advertisements usually means that it’s not profitable, or the keyword is copyrighted. For example, one of my clients has a website that sells Instagram “likes” and followers. The word “Instagram” is copyrighted, so even though that’s a profitable business, you’ll rarely see any Google ads based around that keyword.
Once you’re past the advertisements, you’ll see the organic search results! The organic search results are sorted by relevance and are based on Google’s algorithm.
The first thing you want to look for are fortune 500 companies and huge franchises. If you see a lot of well known franchises in the organic search results, then you might want to move on to another keyword on your list. But for this example, I only see two franchises; PetSmart and Petco. PetSmart has position #1, and Petco has position #6.
Bu fortune 500 campanies ve franchises dediği nedir?
If you see a lot of well known franchises in the organic search results, then you might want to move on to another keyword on your list.
arama sonuçlarında hangisinin franchises olduğunu nerden anlayacağız?
Bu fortune 500 companies ve franchises kelimeleri literatüre geçmiş kavramlar mı?
