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Sitelinks Search Box
With Google Sitelinks search box, from search results. Search users sometimes use navigational queries, typing in the brand name or URL of a known site or app, only to do a more detailed search once they reach their destination. For example, users searching for pizza pins on Pinterest would type Pinterest or pinterest.com into Google Search--either from the Google App or from their web browser--then load the site or Android app, and finally search for pizza.
To make content searches easier for your users, add just one markup declaration on your home page, telling the Google crawlers that users can search your site directly from Search results. Once we scan your home page and after users perform relevant navigational queries for your property, the search box appears in results. If you also have an app that corresponds to your website, add another line of markup so that your app users can search their apps directly from a mobile device following a navigational query.
The following illustration shows a navigational query for pinterest from the desktop, which then displays a Sitelinks search box above the sitelinks for Pinterest. The user can search "pizza" directly in Search results to open content in the Pinterest site.
How do you set it up?
The Sitelinks search box setup involves the following general steps:
Install a working search engine on your web site or Android app.
Sitelinks search queries send the user to the search results page for your site or app, so you need a functioning search engine to power this feature.
No search engine for your site? You can set one up with Google Custom Search Engine. For creating search capabilities on your Android app, see Search Overview on the Android Developer Site.
Put the schema.org markup on your homepage.
Your home page is the only page that requires markup to specify a Sitelinks search box. The JSON-LD examples below show all the elements you need for either a site-only or a site-and-app search box.
Wait for Google Search algorithms to identify your site or app as a candidate for the new Sitelinks search box.
<script>
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.example.com/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://query.example.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
</script>
url - This property specifies the URL of your website. It must match the canonical URL of your domain's homepage.
potentialAction:target - This property specifies a search URL pattern for sending queries to your site's search engine. You must always specify at least a web-page target, but if you also have an app for which you want to enable deep content searches, specify that target as well.
Key points about the URL pattern:
It must include a string enclosed in curly braces that is a placeholder for the user's search query (e.g., {search_term_string}). The string inside the curly braces must also appear in the name attribute of the query-input property.
It must point to the same domain on which the markup is found.
An actual query string instead of the placeholder string must produce valid search results from your site or app.
query-input - the value for the name attribute of query-input must match the string enclosed inside curly braces in the target property of potentialAction.
See Examples below and specifications for more details.
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